PRIVACY POLICY
Effective Date: 10 June 2026
Introduction
At HELORIA, discretion, trust, and confidentiality are at the heart of everything we do.
This Privacy Policy explains how HELORIA, a trading name of DARK GRANITE LTD ("HELORIA", "we", "our", or "us"), collects, stores, uses, and protects personal information obtained through our website, memberships, client services, events, partnerships, and other interactions with our business.
By accessing our website or engaging with our services, you acknowledge that you have read and understood the practices described in this Policy.
Who We Are
HELORIA is a London-based lifestyle and advisory company providing access to exclusive experiences, hospitality, travel, entertainment, and personalised lifestyle services worldwide.
Data Controller
HELORIA by DARK GRANITE LTD
196 High Road
London N22 8HH
United Kingdom
Email: info@heloria.net
Website: www.heloria.net
Information We Collect
The information we collect depends on the nature of your relationship with HELORIA and the services requested.
This may include:
Identity Information
Full name
Nationality
Date of birth
Passport details (where required)
Government-issued identification when necessary
Contact Information
Email address
Telephone number
Residential or billing address
Financial Information
Payment details
Billing information
Transaction history
HELORIA does not store complete payment card details. Payments are processed through trusted third-party payment providers.
Lifestyle & Preference Information
To deliver a personalised experience, we may maintain records relating to:
Dining preferences
Travel preferences
Accommodation preferences
Event interests
Membership history
Client requests and requirements
Website & Technical Information
When visiting our website, certain technical information may be collected automatically, including:
IP address
Device type
Browser information
Geographic location (approximate)
Website activity and usage statistics
Why We Collect Information
We process personal information for the purpose of providing a seamless and personalised client experience.
This includes:
Managing memberships
Arranging reservations and bookings
Coordinating travel and hospitality services
Providing client support
Managing payments
Improving our services
Protecting against fraud and misuse
Complying with legal obligations
We only collect information that is relevant and necessary for the services we provide.
Marketing Communications
From time to time, HELORIA may send invitations, newsletters, event announcements, service updates, or exclusive opportunities that may be of interest to you.
You may unsubscribe from marketing communications at any time by following the instructions included in our communications or by contacting us directly.
Sharing Information
HELORIA does not sell personal information.
Where necessary to deliver our services, information may be shared with carefully selected partners including:
Hotels
Restaurants
Private clubs
Airlines
Private aviation operators
Yacht charter providers
Chauffeur services
Event organisers
Luxury experience providers
Payment processors
Technology and hosting providers
Information is only shared where reasonably necessary to fulfil your request or where required by law.
International Services
Given the global nature of HELORIA's activities, personal information may occasionally be transferred to service providers, partners, or suppliers located outside the United Kingdom.
Whenever international transfers occur, we take appropriate measures to ensure personal information remains protected in accordance with applicable data protection laws.
Data Security
Confidentiality is fundamental to our business.
HELORIA maintains appropriate technical, administrative, and organisational safeguards designed to protect personal information against unauthorised access, disclosure, alteration, or loss.
While we continuously strive to maintain robust security standards, no online system can be guaranteed to be completely secure.
Data Retention
Personal information is retained only for as long as reasonably necessary to:
Deliver services;
Maintain client relationships;
Comply with legal and regulatory obligations;
Resolve disputes;
Protect our legitimate business interests.
Once information is no longer required, it will be securely deleted or anonymised where appropriate.
Cookies
Our website may use cookies and similar technologies to enhance functionality, improve user experience, analyse website traffic, and support marketing activities.
You may control cookie preferences through your browser settings.
Additional information may be provided through a separate Cookie Policy.
Your Privacy Rights
Subject to applicable laws, you may have the right to:
Access personal information held about you;
Request corrections to inaccurate information;
Request deletion of your personal information;
Restrict or object to certain processing activities;
Withdraw consent where consent has been relied upon;
Request a copy of your information in a portable format.
Requests may be submitted using the contact information provided below.
Third-Party Websites
HELORIA may provide links to external websites or services operated by third parties.
We are not responsible for the content, security, or privacy practices of those third parties and encourage users to review their respective privacy policies.
Children's Privacy
HELORIA's services are intended for individuals aged 18 and over. We do not knowingly collect personal information from minors.
Updates to This Policy
We reserve the right to amend this Privacy Policy at any time to reflect changes in our business operations, legal obligations, or service offerings.
Any revisions will be published on our website together with the updated effective date.
Contact
Questions relating to this Privacy Policy or the processing of personal information may be directed to:
HELORIA by DARK GRANITE LTD
196 High Road
London N22 8HH
United Kingdom
Email: info@heloria.net
Website: www.heloria.net